{"id":3634,"date":"2021-12-23T17:16:49","date_gmt":"2021-12-23T17:16:49","guid":{"rendered":"https:\/\/sikaoer.com\/ubisoft-will-pursue-nft-plans-despite-blowback\/"},"modified":"2021-12-23T17:16:49","modified_gmt":"2021-12-23T17:16:49","slug":"ubisoft-will-pursue-nft-plans-despite-blowback","status":"publish","type":"post","link":"https:\/\/sikaoer.com\/ubisoft-will-pursue-nft-plans-despite-blowback\/","title":{"rendered":"Ubisoft Will Pursue NFT Plans Despite Blowback"},"content":{"rendered":"


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Key Takeaways<\/h3>\n

Ubisoft's Blockchain Technical Director says that the company will continue to pursue its NFT plans despite blowback.
\nUbisoft also announced a partnership with Aleph.im to provide decentralized storage for its Quartz NFT platform.
\nThe firm has committed to using energy-efficient blockchains.<\/p>\n

Share this article<\/h4>\n

Ubisoft will continue to pursue non-fungible tokens (NFTs) despite blowback, according to recent statements made to Decrypt.<\/p>\n

Ubisoft Will Stay True to Principles<\/h2>\n

Despite intense backlash, Ubisoft has no intention of abandoning its NFT plans.<\/p>\n

Ubisoft launched its NFT platform, Ubisoft Quartz, earlier this month and began to offer tokens for its Ghost Recon franchise. Now Didier Genevois, Ubisoft\u2019s Blockchain Technical Director, says the company still plans to work with NFTs despite backlash.<\/p>\n

Genevois said that the firm has listened to \u201cboth the encouragement and the concerns\u201d of those who sent feedback. He also called the adoption of NFTs \u201ca major change that will take time.\u201d<\/p>\n

He added that the company will \u201cstay true to\u2026three principles\u201d\u2014namely, the responsible use of technology, the commitment to a safe environment for users, and the exclusive use of energy-efficient blockchains.<\/p>\n

Not only will Ubisoft continue with its plans, the company will also partner with the blockchain startup Aleph.im to provide decentralized storage for NFTs on the Ubisoft Quartz platform. That partnership was announced in a press release on Dec. 21.<\/p>\n

Ubisoft Faces Low NFT Sales, Backlash<\/h2>\n

Ubisoft\u2019s Quartz announcement saw massive backlash, as a trailer for the platform received 95% dislikes after it was posted on YouTube on Dec. 8.<\/p>\n

The energy cost of crypto mining seems to be the reason for the criticism, with the French trade union Solidaires Informatique calling the plan \u201ca useless, costly, ecologically mortifying technology.\u201d<\/p>\n

That complaint overlooks the fact that Ubisoft has chosen to use Tezos, an energy-efficient blockchain that does not rely on mining at all. In fact, Tezos Foundation representatives claim that the chain\u2019s last 50 million transactions used \u201cless energy than just 17 people.\u201d<\/p>\n

Nevertheless, Ubisoft\u2019s NFT plans appear to be underwhelming. On Sunday, Liz Edwards, a member of EA\u2019s Apex Legends team, highlighted the fact that Ubisoft\u2019s NFTs have sold just 15 non-fungible tokens to date, amounting to a mere $400 in transaction volume.<\/p>\n

Ubisoft is also facing employee resignations due to unrelated reasons such as low pay and misconduct\u2014though some speculate that the PR issues around NFTs have played a part.<\/p>\n

Disclosure: At the time of writing, the author of this piece owned BTC, ETH, and other cryptocurrencies.<\/p>\n

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\nFrench gaming giant Ubisoft has announced its first series of in-game NFTs, as seen in a tweet from the company today. Ubisoft Launches In-Game NFTs Introducing Ubisoft Quartz 💎We're bringing… <\/p>\n<\/div>\n<\/div>\n

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Ubisoft Invests In Crypto Startup, Has Play-to-Earn Plans<\/h3>\n

\nFrench game developer Ubisoft discussed its plans for cryptocurrency in an earnings call that took place this week. Ubisoft Has Invested in Animoca During the call, Ubisoft CEO Yves Guillemot… <\/p>\n<\/div>\n<\/div>\n

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